Insight
With busy lives and limited budgets, college students will never say “no” to free food.
Problem
College kids think cooking a nice meal is impossible.
Solution
We want to add protein to college students’ poor diets by serving them SPAM, in disguise, as free food at a fancy restaurant.
Delish Collaboration
First we will create instagram posts using Delish account to promote “Le Buffet” free dinners for students.
Le Spameaux
Once they arrive, the only thing that will be available on “Le Buffet” menu will be “The Spameaux”, a free meal made using spam as the main ingredient.
Spam Can Redesign
We redesigned the Spam Can to feel more elegant and luxurious and it will be a a gift for students to take home after finishing their free meal.
