INSIGHT
Studies show that Gen Z has an attention span of only 8 seconds, however we’ve seen that they respond well to tangential learning: the use of an enjoyable and familiar context to learn new things.
PROBLEM
Photoshop is all about the process; worse still, it looks like a process. Gen Z doesn't find the time to sit down for hours to learn photo editing, so they don't bother with it.
SOLUTION
Using the concept of tangential learning, Adobe will go to their audience where they’re already at with the release of a collection of interactive touch points that will teach Adobe’s audience some of the basics of Photoshop in 8 seconds.
The Future Of Classic Gaming
Adobe will release a series of arcade machines that feel just like classic games we all love. These machines will give users a collection of short, playable gaming sessions with Photoshop’s tools, and even let them cooperate (or compete) with their friends to create Photoshop masterpieces.
Adobe PhotoSnap
Adobe will release an interactive Snapchat filter featuring Photoshop’s existing AI generation feature, letting users make wild edits to their world.
Fill In The Blanks
Adobe will give audiences a blank Photoshop canvas, ready to be interacted with. In a mega wall of art, users will be able to play with some creative Photoshop tools and contribute to this digital public mural.
AR Photoshop Lessons
Adobe and Apple products have been closely associated for years, so why not keep this friendship going? What if every Apple Store became a Photoshop art studio?
These would be AR art lessons, conducted fully on the Vision Pro. Students will be able to have that closeness and one-on-one relationship with an instructor, while still being able to fully focus on their art in as big a canvas as they want.
